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Customer Service Products
Atana's world-renowned customer service training solutions cover all aspects of representing the organization – including making a genuine connection with people, handling difficult customers, and building customer loyalty. Industry-specific training for healthcare, retail, government, and hospitality are included among our offerings.
Give ‘em the Pickle! has been a top-selling training video worldwide for decades. The legendary Bob Farrell inspires and motivates employees and leaders with real life stories–often humorous–that demonstrate how consistency, teamwork, attitude and service can make all the difference in any organization.
What's Your Pickle? is the best-selling follow-up to Give 'em the Pickle. In it, Bob Farrell hits the road in a fun-filled search for the secrets of the "world-class pickle givers." Viewers love the real world stories and truths he discovers.
Fill the Glass uses real-world “viral” service excellence stories to inspire next-level service behaviors and unify employees and managers around the goal of exceeding customer expectations.
Through engaging scenarios that depict real-world customer service dilemmas, Right Words at the Right Time teaches practical solutions to the most difficult customer interactions. Healthcare, Retail, General Business, Government, and Hospitality industry versions are available.


The Guest reminds employees that taking care of customers is not that different from taking care of a guest in your home: you welcome them, take care of their needs, thank them for coming, and invite them back.
The Difficult Guest uses a combination of comedy, relatable examples, and unforgettable characters to set the stage for solid training on recognizing, understanding and taking care of difficult customers.
We're in the Band takes a fun, motivating look at the importance of preparation, teamwork and connecting with your customer as seen through the eyes of an up-and-coming folk rock group.
How to Connect in Business...in 90 Seconds or Less explains that we have less than two minutes to create a lasting, good impression that is built on trust and rapport. Service providers learn why that matters and how it's done. Healthcare version available.
What Do You Say? boldly addresses awkward, difficult, and even uncomfortable customer service situations by offering employees the right words to say during these encounters.
WAYMISH: Why Are You Making It So Hard (for me to give you my money)? points out that many customers plan to do business with you... but end up leaving in frustration. It teaches the attitudes and behaviors that make customers feel valued so they come back again.
Healthcare Customer Service | Patient Satisfaction
It's a Dog's World is an all-time healthcare training favorite showing how everyone employed in a medical office, hospital, or clinic can make a difference in improving customer service and patient satisfaction.
General Hospital: Keeping Your Patients Satisfied (...and just plain keeping them) illustrates lackluster interactions between the patient and healthcare professionals, followed by actively caring interactions – showing the difference this makes to patients and staff alike.










