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6 Principles to Negotiate Anything

Practical and Easy-to-Apply Negotiation Tips

20 minute streaming video

  English 

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"It takes courage to negotiate."

According to author and professional negotiator, Ed Brodow, "Most people would rather go to the dentist than negotiate a deal." Starting from a place of fear and dread is a recipe for negotiation disaster, that's why Brodow created this practical and entertaining program that anyone can use to negotiate anything.

This video traning takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. Subject matter expert Ed Brokow recommends setting three Targets:

• Your Maximum Offer
• What You Hope to Get
• Your Bottom Line

Ed's legendary "meatball sandwich" story is just one of many great stories he uses to drive home his training in a highly entertaining way. Participants will learn these 6 negotiation principles:

• Aim high
• Do your homework
• Listen
• Be Patient
• Always get something in return
• Always be willing to walk away